Now many products need to be sold on the official account. The official account is now one of the important channels for the promotion of many products, and the most executive email list important thing is the conversion of the article on the official account (with goods). So how to increase the sales volume of the official account article? This article uses a case to tell you how to quickly increase the sales of public account sales through data operation methods executive email list and ideas. Take the sale of a course I traded for 169 yuan per customer as an example. This course is about vocal music, that is, singing.
In the end, the reading volume of the article reached 3,000, and 200 courses were sold. The order rate was as high as 15%. The revenue from a single article has executive email list exceeded 30,000 yuan. It didn't spend a penny to promote it, and it was only accomplished by pushing the official account with less than 50,000 fans and 6 WeChat Moments. So how do you do this through data operations? Step 1: Calibration executive email list Scaling , the identification of a core data indicator for an operational activity or project. Usually in order to find the core data indicators, we must first clarify our operational purpose.
For example, for a sales-oriented public account article, the purpose of operation is generally to sell goods (sell courses), and the core data indicator at this time is the final executive email list sales volume of the article. The significance of clarifying the final sales volume is that all the operational strategies and behaviors we do in the future must be firmly centered on the sales volume, and not ultimately deviate from our core indicators. Step 2: Modeling Modeling , establishing a relationship model between core data indicators and secondary and tertiary executive email list indicators. The core data indicators are disassembled into secondary and tertiary data indicators that can clearly guide the operation strategy.