Let's start with the basics. Step One: Check for possible domain canonicalization issues. Go to a category page on your website. Next, remove the "www" from the search bar and hit enter. If your domain is canonicalized, it will be redirected to the correct version. If your domain is not properly canonicalized, it will present you with a different page. Step Two: Add the rel="canonical" tag to the original product pages. By adding the rel="canonical" tag to the original product page, you tell search engines which product you want them to display. If you don't have the rel="canonical" tag on the original product page, you may end up with duplicate products. Google tells us why it's not good to have a duplicate product. If your site uses different URLs for sizes, colors, or any other product options, you'll need to canonicalize the main product version. If your site uses product options, for example '/product-1? Size=10', so canonicalize the page to the original version: '/product-1'.
Advertising Continue reading below fax list Step seven: Link your main pages. Unless you've spent time googling how to build an internal link as an e-commerce site, you've probably seen the power internal linking can have on your website. Although this process is quite common among SEOs, it can often be overlooked for beginners. When you think of internal linking, you probably think of hyperlinking to a marginally relevant page on your . That's not what I'm talking about. The internal link allows you to guide the user from one page of your site to another. This improves user engagement and navigation. Here are some of the main benefits of internal linking: This gives your consumers additional options to engage with your site: if I write an article on internal linking for SEO, I might hyperlink to a great article (like I just did). This increases your chances of ranking for certain keywords: you have to be very careful.
You don't want to hyperlink all your keyword terms, but if they naturally match, link them. This helps SERPs crawl your site: internal linking helps Google and other search engines index your pages more efficiently. You want that internal link love to spread to your main navigations, so having an internal linking strategy in place is extremely helpful. Advertising Continue reading below Still not convinced that internal links will do? Hear it from John Mueller himself. [pullquote] In general, I see no problem with internal linking of articles on an e-commerce site. So, if you are an expert on a topic and you have products that belong to that topic, maybe you will also write articles about that topic and explain more about why you chose those products to sell, or the benefits and disadvantages.